Mara Hoffman
Customers always come first. Sharing our wearable works of art with our audience is how we hope to inspire and empower people to wear our pieces and become a part of the brand’s ethos. The work is in not only attracting them, but also retaining them and building a community around that.
Goal: Update Rewards Program visual identity across web and email
Role:
Visual Designer
Project Duration: 40 hours
Tools: Figma (for design), Shopify (for implementation)
Constraints:
Creating deliverables within set timeline
Ensuring all aspects of the program were up to date and cohesive
Deliver
Design
Rewards Program Refresh
Landing Page
Informational pages can be boring, so I gave our landing page a bit of spice with eye-catching and in-season imagery.
Email Module
Longer emails tend to lose readers, especially once they’ve scanned for why they’ve opened the email in the first place. Coupling our referral incentive with a striking image, readers are rewarded for sticking around to the last part of the email. I’ve also strategically placed this module above our loyalty points program module as they are linked.